I’m Paulina, a senior product designer, blending strategy and storytelling to turn complex problems into intuitive products.
Shopper Insights by Loblaw Advance
Turning Data into Decisions: Designing a Scalable Insights Platform for Loblaw Advance
Loblaw Advance Design System
Building a Unified Design System for Loblaw Advance Media Platforms
Cookin
Empowering Home Cooks: A Design Journey to Revolutionize the Food Delivery Space
Shopping by RBC
From unused perks to a personalized shopping experience: launching RBC’s Marketplace
Ideal
From shift gaps to seamless matches: designing Ideal’s web presence
Healthspan
Translating biotech breakthroughs into brand clarity: launching Healthspan’s digital identity