I’m Paulina, a senior product designer, blending strategy and storytelling to turn complex problems into intuitive products.

Shopper Insights by Loblaw Advance

Turning Data into Decisions: Designing a Scalable Insights Platform for Loblaw Advance

Loblaw Advance Design System

Building a Unified Design System for Loblaw Advance Media Platforms

Cookin

Empowering Home Cooks: A Design Journey to Revolutionize the Food Delivery Space

Shopping by RBC

From unused perks to a personalized shopping experience: launching RBC’s Marketplace

Ideal

From shift gaps to seamless matches: designing Ideal’s web presence

Healthspan

Translating biotech breakthroughs into brand clarity: launching Healthspan’s digital identity