Hey, I’m Paulina Intro icon
I shape experiences that bring clarity to ambiguity.
I design products that drive results and feel intuitive.
I'm currently diving deep into AI systems and coding.
Currently at
Loblaw Digital
Worked with
RBC, Rogers & ATB Ventures
Cookin Case Study Preview Image
Cookin

Crafting an experience that helped 1,000+ home cooks thrive

Designing a two-sided food platform that empowered home cooks and built customer trust. Focused on flexible menu and order flows, pre-order discoverability, and scalable systems to support safety, consistency, and growth.

0 to 1 B2C iOS & Android Design System
Shopper Insights Case Study Preview Image
Loblaw Advance

Designing a shopper insights platform for faster, more confident retail decisions

Led the end-to-end design of a functional proof of concept that helped partners like Danone and Kraft access clear, actionable insights. Focused on intuitive flows, rapid iteration, and turning fragmented data into strategic value.

0 to 1 B2B SaaS Web
RBC Case Study Preview Image
RBC

Making everyday banking more rewarding for one of Canada’s largest banks

Led product design for the MVP experience in RBC Launch, turning research insights into a clear, intuitive offer browsing flow. Helped users discover personalized rewards more easily while laying the foundation for deeper integration across the RBC ecosystem.

B2C iOS Loyalty Program
Energy Case Study Preview Image
Energy Safety Canada

Improving course discovery and certification access for Canada’s oil and gas workforce

Led the end-to-end redesign of Energy Safety Canada’s public site and user portals, improving course discovery and certification access. Simplified navigation, restructured content, and scalable design systems supported a clearer, more confident experience for learners, instructors, auditors, and training providers across the oil and gas sector.

Redesign B2C & B2B Web & Mobile Design System